Investigating Consumer-Brand Relationships and Self-Concept in the Media Industry: Analyzing Brand Perceptions, Attributes, and Relatability. Journal of Cortexplore, [S. l.], v. 1, n. 2, p. 1–12, 2026. Disponível em: https://cortexplore.org/index.php/jce/article/view/9. Acesso em: 14 may. 2026.