Journal of Cortex Explore (JCE) is a peer-reviewed, interdisciplinary journal dedicated to exploring the intricate relationships between brain, behaviour, and context. It brings together scholarship from psychology, neuroscience, consumer science, Consumer and brand interactions, marketing, BCI and technology to illuminate how humans think, feel, decide, and interact in dynamic environments — from clinics to workplaces, from retail spaces to digital ecosystems.

JCE aspires to be the global reference point for applied cognitive and affective sciences that translate scientific insight into real-world impact. It publishes original research, systematic reviews, conceptual papers, short reports, and practice-based case studies that push the boundaries of brain-based understanding and human-centric innovation.

Distinctive Focus Areas

• Neural and psychological mechanisms underlying emotion, motivation, and choice

• Digital transformation of behaviour — from social media to metaverse psychology

• Retail, branding, and consumer decision-making

• Cognitive AI, neuro-interfaces, and brain-inspired technologies

• Mental health, well-being, and workplace psychology

• Ethical, cross-cultural, and translational frameworks that connect theory to practice

Editorial Ethos: Clarity, Integrity, and Impact.
Every submission is evaluated for theoretical contribution, methodological rigour, and translational value — ensuring research is not only valid but valuable.

Aim

JCE advances a holistic understanding of the cognitive-emotional continuum that shapes perception, behavior, and societal systems. The journal aims to:

• Foster cross-disciplinary integration among neuroscience, psychology, marketing, and AI.

• Encourage data-driven, ethically responsible, and globally relevant behavioral research.

• Bridge the gap between scientific discovery and applied innovation in education, health, and commerce.

Topics of interest include, but are not limited to:

1. Psychology

• Clinical Psychology: Mental health, emotional regulation, cognitive therapies, and neuropsychological assessment.
• Industrial & Organisational Psychology: Work motivation, leadership, emotional intelligence, decision-making, neuro-leadership.
• Counselling Psychology: Psychological well-being, behaviour modification, cognitive-behavioural interventions, positive psychology.
• Affective computing, digital phenotyping, conversational agents in therapy

2. Consumer Behaviour & Marketing

• Consumer motivation, sensory marketing, and experience design
• Brand attachment, symbolism, and identity formation
• Cross-cultural consumer psychology
• Consumer behaviour in retailing
• Behavioural economics and choice architecture
• Advertising psychology and persuasion

3. Neuroscience, NeuroAI & Neuromarketing (Psychology × AI × Data Science)

• Brain imaging (EEG, fMRI, fNIRS) in consumer and emotional studies
• Eye tracking studies & GSR
• Neural mechanisms of perception, memory, and reward
• Emotion detection, biometric response, and affective computing
• Decision neuroscience and neural correlates of brand preference
• Neuro-economics, Neurofeedback
• Ethics, Bias & Responsible Neuro-AI: Fairness, interpretability, consent, and ethical governance of brain/behaviour data.

4. Branding & Communication

• Brand storytelling and semiotics
• Sensory branding and experiential design
• Social and cognitive effects of advertising messages

5. Brain–Computer Interface (BCI) & Cognitive Technologies

• BCI applications in human–machine interaction
• Neural feedback systems in learning and marketing
• AI–EEG fusion for consumer prediction
• Neuroadaptive interfaces and cognitive workload assessment

 

Types of Papers Accepted

1. Original Research Articles — quantitative, qualitative, or mixed-methods studies

2. Review Articles / Meta-Analyses

3. Conceptual Papers — new theoretical frame works

4. Short Communications / Experimental Notes

5. Case Studies — applied neuromarketing, clinical, or organisational interventions