Keywords
In-silico fMRI
Packaging Design
Luxury Food Branding
Neuromarketing
How to Cite
Abstract
This study presents an in-silico neuroimaging evaluation of kalories couple dark chocolate packaging video using TRIBE v2, a tri-modal (video, audio, and language) foundation model developed by Meta FAIR. Recognized as the top-performing model in the Algonauts 2025 brain encoding competition, TRIBE v2 enables high-resolution prediction of human cortical responses to dynamic stimuli.
The analysis identifies a pronounced neural engagement phase within the first 24 seconds of the video, with peak mean cortical activation (0.1329) occurring at 21 seconds, indicating the moment of highest cognitive-emotional intensity. A secondary activation cluster emerges between 56-58 seconds, reflecting a subsequent wave of neural processing. These findings provide empirical evidence for temporally concentrated attention peaks and offer actionable insights for optimizing packaging communications, enhancing advertising effectiveness, and advancing applications in consumer neuroscience.
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